From the brokerage side, I’m seeing vacancy tick up 1–2% on B-class since July, so I’m hunting for CE that sharpens the sales funnel instead of just checking a box… Has anyone taken a recent IREM or NAA module on digital lead attribution or reputation management — did it move lead-to-lease or renewal rates, and by how much?
attribution or reputation management — did it move lead-to-lease or renewal rates, and by IREM’s rep-management webinar with J Turner moved it for us: a 2-hour review response SLA and asking for a Google review after every tour lifted lead-to-lease about 9% in 60 days and renewals about 2%. Caveat: it stalls without site-level accountability — do you track response times in your CRM?
My take: I’d lean toward the simplest next step and see if it changes anything this week — if not, you’ve got a clear case to escalate. What would block you from trying that?
Seeing the same 1–2% vacancy uptick on B since July; @ryan8268 is right on response discipline, but pairing NAA’s CALP marketing module (https://www.naahq.org/education/calp) with an IREM digital marketing mini translated to ops for us. We enforced UTMs on every ad and mapped to a CRM field, then added a 4‑hour text‑first follow-up plus a post‑tour ‘how’d we do?’ ask. Over 60 days that pushed inquiry‑to‑application up about 8 pts and trimmed CPL about 12%, with a 30‑day pre‑expiration reputation touch nudging renewals about 2 pts.